Senior Manager (Marketing)
PART- I
General Aptitude
1. Verbal Ability: English grammar, sentence completion, verbal analogies, word groups, instructions, critical reasoning and verbal deduction.
2. Numerical Ability: Numerical computation, numerical estimation, numerical reasoning and data interpretation.
General Awareness
Indian History, Indian Polity, Indian Economy, Indian Geography, Current Affairs(National & International)
Business & Managerial Skills
Introduction to Business Activities, Understanding Service Industries, Marketing Products and Services, Customer Relations, Understanding Business Activities, Basic Marketing
PART- II
CORE AREA
MARKETING: Advertising and Sales Promotion, Business-to-Business Marketing, Competition and Globalisation, Consumer Behaviour, International Marketing, Internet Marketing, Marketing Decision Models, Marketing Fair, Marketing in Practice, Marketing
Law, Marketing Research, Pricing Management , Product and Brand Management, Retail Management, Rural Marketing, Sales and Distribution Management, Services Marketing, Strategic Marketing
Knowledge of any one of the telecom domain:
1. Lease lines, carrier business and MPLS VPN business
2. Data security and cloud services, ICT solutions and SI Business
